| In recent years, the communication trade is a comparatively swift and violent trade in the national economic development: the paging enterprise is a brilliant point on the communication development history even more.GoldMind Paging was first-class paging enterprises of Heilongjiang Province, established in 1999. After a few years development, it posed the suitable scale. At the same time, GoldMind Paging strengthened the management inwards, expanded the market by serving and creating many businesses, and took benefit from serving, which made it had the development by leaps and bounds.In the article, combined the characteristic of communication, we take develop and decline of GoldMind Paging for the research object, originally, it proceed with macroscopically environment and micro environment, analysis the important factors that influence Harbin paging environmental, and then carry on deep analysis on the declination of GoldMind Paging, Such as the impacts of mobile phone, the rival's price wars; deficiency of enterprise one's own marketing work; and have not carried on the new market , new products in time, etc.In this article, we present specific suggestions for company to overcome difficulties that the company is facing. This suggestion covers measures as: exploring new markets, mainly rural market, exploring new products, strongly pushing ahead information services, enforce net-marketing, and improve competitiveness of our company.
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