Study On Merchandising Right

Because of the great economic value of "famous figure/character" , more and more disputes for it emerge in the society. Round the word, jurors, legalists and legislators in different countries have different viewpoints about the protection of Merchandising Right. Through the introspection of the development of Merchandising Right, and the survey of the main viewpoints in the word; combining the traditional Jurisprudence with the new Economics of Law , and the theoretic study with the cases analysis, the thesis administrate the two justness : One is the justness of the Definition of Property Rights; The other is the justness of How to Dispose the Merchandising Right. The following is the main achievements in the thesis:In the Part One , through the Survey of the development of the Character Merchandising and the Merchandising Right, the thesis Present the great economic value of Character Merchandising , and the historic and economic background of Merchandising Right.Part Two in the thesis, demonstrate the economic mechanism of the emergency of Merchandising Right, and why it have great economic value.The Part Three of On the Objects and the Definition of Property Rights, demonstrate the object of Merchandising Right, namely abstract Famous Figure, and analyze the justness of the Definition of Property Rights.The Part Four of the thesis studies the subjects of Merchandising Right.The Part Five, the most important part in the thesis, analyze the nature , definition , characteristics, content, conflict, remedy, and the evaluation of Merchandising Right etc, at the same time demonstrate the justness of how to definite and dispose Merchandising Right.Part Six, the Construction of Legal Protection System, Present the situation of Legal Protection in America, in china and in the international society, at last give the thinking of Legal Protection System.Part Seven in the thesis, present the survey of relevant running laws, and give the proposal of legislation, including the outline of Right-typing of Merchandising Right, and the outline of provisions on protection against unfair competition.In the Epilogue, namely the last part of the thesis, give the conclusion of the main viewpoints of the thesis, and present the innovative achievements about Merchandising Right.