Analysis On The Anti-Unfair Competition Under The Network Environment

The network is a new type of carrier, it provides wider space for economic exchange .With the development of network economy, electronic commerce and all kinds of business activities will gradually enter the network in the world, at the same time, the illegal business activities will also appear in the network. Improper competition between internet website increase a lot . The openness is typical feature of the network, all kinds of unfair competition activities appear ,but it lacks regulations to regulate them under the network environment.The dispute of network is quite different from the dispute in the real world. They relate to the computer network technology. There are five main disputes : meta tag ,domain name ,network link ,false advertising behavior ,and behavior of commercial secret infringement. The unfair competition in network environment breaks the order of the market competition environment and damages legal rights and interests of operators and consumers. The network itself is not yet mature , in the short term it is difficult to form a reasonable rules, it is extremely urgent to establish the necessary rules . Otherwise, it is hard to solve these kinds of unfair competition only by the computer network technology. Legislation is the foundation , I try to give some suggestion on amendment of the legislation. Perfect Anti-unfair Competition legislation under the network environment,. It also needs enhanced network protection awareness of the people and high level of modern communication technologies under the network environment.