Legal Protection Of Chinese Time-honored Brand

Time-honored brand is the particular commercial phenomenon of china. The old and famous enterprises have created splendid achievement in their heuristic procedure. Although a series of social changes have taken place after 1949,the time-honored brand still has great commercial value. In the 21st century, the development of economy needs originality innovation. Reviving of old and famous enterprises is also originality innovation in a certain sense. Reviving of old and famous enterprises is also succession of Chinese civilization.Law is reflection of the current economic condition .The most important competitive power of Chinese time-honored brand mainly includes it's unique corporate culture and flawless technique. The socialist market economy develops at top speed accompanied by the raise of the enterprises'legal consciousness. A series of legal disputes about Chinese time-honored brand arise ceaselessly, the Legislative delay about trade name and the absence of legal means that can protect Chinese time-honored brand also manifest. Market economy is economy ruled by law essentially, law must provide service for economy. The development of the old and famous enterprises needs the protection of law. The law must protect the most important competitive power of Chinese time-honored brand effectively. Law should crystallize the legal character of Chinese time-honored brand fistly.Law also should crystallize the ownership of Chinese time-honored brand and legal means that can protect it .This article expoundes the issues about legal protect of Chinese time-honored brand by 3 parties. Chapterâ… treats of the legal character of Chinese time-honored brand fistly.This party continues to compare the legislation of some international organizations and nations. This chapter arrives at Conclusion that using means of intellectual property to protect Chinese time-honored brand is tendency. Finally, articleâ… Points out the inadequacy of IP means that can protect Chinese time-honored brand.chapterâ…¡analysis's the phenomenon that one time-honored brand is owned by multiplicative proprietors. This party also points out that the above-mentioned phenomenon will put the trademark at a big disadvantage. In order to resolve the above-mentioned question some old and famous enterprises have been exploring the reasonable mode that can prevent legal disputes by verifying the ownership of Chinese time-honored brand .these enterprises have gained some results. This chapter analysis's these modes in terms of law and practice.Finally,this chapter puts forward a proposal in terms of law and management.Chapterâ…¢expounds the legal protection of Chinese time-honored brand when old and famous enterprises are carrying out franchises. Franchise is the important way that old and famous enterprises can go from strength to strength in the 21st century. Commercial franchise is locating in a initial step now. And the law about commercial franchise is distempered. The bad level of business management and absence of good faith. Old and famous enterprises will face some legal risks if the above-mentioned questions can not be solved.this chapter expounds the issues of franchising,license contract and external sharing of legal duty .Finally, this chapter discusses the domain name of Chinese time-honored brand.