| During the historical course of structuring the harmonious society and the socialism new countryside, rural public culture service has already become an important topic about the civil rights and the people's livelihood which must be paid close attention to extensively, and more important, as for the China at the period of society transition and government reform, that's also a topic of fostering public spirit and reshaping governmental functions.Theoretically speaking, the theory of the New Public Service plays an important part in understanding the deep meaning of rural culture and the government's role in the rural culture development, meanwhile, the theory of the New Public Service offers one brand-new theory frame and visual angle for reviewing and exploring the public administration in rural cultural development. Based on this, government must rebuild the public administration's value idea in the rural culture development and review the democratization, humanism and socialization of the rural culture development. Realistically speaking, the current situation and predicament of the northwest rural culture service require government to renovate the developing thought, to innovate the system of the rural culture service, to coordinate the development of the rural economy and culture and to take the way combining mandatory transform with inductive transform. Therefore, both the perspective of service government and the reality of northwest rural cultural development require government to review the public administration of rural cultural service.This paper based on the cognition and understanding, proposes Government's Tactics of the northwest rural public culture service development, claims the innovation of products and services' supplies through varying culture development, innovating culture system and government's strategic plan, push the rural culture continuity, and promote the development of the northwest rural culture service.
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