The Current Situation And The Conception Of Chinese Trademark Protection

The trademark is the marking of merchandise and business service, the protection of the trademark right is the important factor which influences a modern market economy to have a healthy development. The core of this text is the protection of present situation, existent problem and counter plan to Chinese trademark right. Meanwhile, combining the actual circumstance of Xinjiang, the text will try to study the problems of Xinjiang trademark protection.Chapter 1 is main to analysis the basic theories of trademarks, which mainly includes the concept,the basic principle and the basic institution. Chapter 2 studies the protection of the present situation of our country's trademark right, including the reality of the protection and the reality of the lawmaking, chapter 3 uses Xinjiang as instance, enumerating native protect in the trademark right of present condition. Chapter 4 is about the law system speculation of the protection of our country's trademark right, including the government's predominant function, the guarantee of law system and the operator and consumer's consciousness etc.As a important intellectual property, trademark right not only plays an important part to the development of the enterprise, and also relates the entire society's healthy development. This text studies from the present situation and existed problems of our country's trademark protection, trying to get some suggestions both to perfect our country's trademark law system and the intellectual property law system.