The Right Of Publicity: The Independent Status And Protection

The right of pbulicity is a new problem in research field of civil code.The system of the problem is still in the process of perfect all world wide.In China,the research work being just at the beginning now,so the meaning,the protection scope of object and how to design the system of protection and relief of the right of publicity are still paid close attention. The right of publicity is a new kind of specific rights of personality,because the traditional legal structure and content of specific right of personality rights had not contained the benefit of publicity of the civil subject.Besides, regarding the right of publicity as a specific right of personality also has the important meaning for protecting the independence, freedom and dignity of human personality rights of the civil subject and promoting the advancement of social civilization.