Research On The Formation And Development Of The China Middle Class

The "middle class" is much discussed in the present society a concept. This paper attempts to China's middle class from the perspective of the formation and development of this class a preliminary analysis, the Chinese characteristics of the middle-class consumer focused research.What is the middle class, what it demarcation standards, the development of the Western middle class which features, and the development of China's middle class the difference in the answers to these questions we have on the middle class have a rational understanding of the middle class research the initial theory understanding.Who is China's middle class, who are they pose, and its rise What are the social soil. The formation of the society, the development of market-oriented economy, cultural diversity education and the implementation of the elite, the middle class of China has made significant development. The guard their political posture with the avant-garde on the consumption of the general attitude that we excuse their political orientation and consumer orientation of a preliminary understanding.Middle-class consumption characteristics of the social aspects are very concerned about the issue. The middle class in China's current consumption of the three major psychological conflict: Chinese traditional culture and Western culture conflicts with the reality of romantic rational ethical conflict grade segmentation and follow the tastes of the conflict and its consumer image of internal consistency for our outlines the middle the inherent characteristics of the class consumer Cause. The formation of the new concept of consumption of foreign brands and cultural advocate, brand identity and separate role model growing, the impact of consumerism and the ever-deepening, and life is the actual needs of the consumer desires concessions from the follow-consumption gradually imitation to form style and personality characteristics that these middle-class consumer culture in China at the present stage of formation of convergence.Finally, we the further development of China's middle class the focus of the problem: China's rapid economic development in the distribution of wealth at the same time, how to solve the massive industrialization of the rural population to the demands and pressures and ideological issues such as the pressure of a preliminary discussion.