On Studying Values Orientation Of Rural Cultural Constuction

Rural Cultural building is an important component of the building of new socialist countryside. Rural culture values decide the status and future direction of rural culture. In this paper, the meaning of culture once described the rural cultural condition, the cultural construction in rural areas to identify problems. The analysis of the value of its existence orientation bias, and exploration and research of the building of the rural cultural values .Expect to find some practical value perspective, train of thought. We try to make an innovation and exploration on the basis of Marxist cultural construction theory and find an effective way for the realization of the modernization of the rural culture and provide a theoretical reference. The paper is divided into four parts.Part I: Expound culture and the rural culture. We try to clarify cultural level, cultural construction, value and the value orientation of relevant content from the basic concept. The article firstly discuss the connotation of culture and cultural building, followed by analysis and understanding of value and the value orientation from the various levels, with the final status of development of rural society, identify significance of the study the rural cultural values.Part II: Analyzing the major rural issues and deviations in the construction of culture. Firstly, from the ideological and cultural quality of the farmers, rural cultural environment of cultural construction in rural areas, and then analyzing this normlessness phenomenon of the main causes of loss - Value Conflict: Traditional values and modern values of the conflict: Single value and multi-values. The conflict with the interests and the moral and so on.Part III: From the construction of new rural areas with abundant practice and the positive and negative experiences, exploring cultural construction in rural areas of the three values of latitude. The realization of these values specific requirements. As follows: A harmonious multi-dimensional approach to people-centered approach and advanced sexual orientation.Part IV: Focus on specific measures and the way to achieve rural cultural values. Construction of rural culture values direct guidance, the impact of cultural construction in rural areas, but the building of rural culture does not just have a value orientation, it will not achieve the abstract, and only in the cultural building, can only realize their value orientation. Cultural construction in rural areas in China, be the Marxist cultural theory as the guiding ideology. It is necessary to take cultural innovation as a breakthrough , It is necessary to integrate social forces in promotion rural cultural building.