The Forming Of The Governmen's Image In Unexpected Public Events

The government's image is a comprehensive evaluation of the Government and impression. Which are inflected in the government's management especially, the government's emergency management and the objective and the public's subjective understanding . A good government image is an important component of the soft power of a country and an important aspect of the Government management. The government's image is main be shaped in conventional management.But,unexpected public events , play an important role in shaping, the government's positive and good image.Dealing with the unexpected events can, increase the level of trust and support to the government ,and make government and the masses hold together to overcome difficulties more easily,its can also improve government administrative capacity in the new situation, main -tain China's social stability and promote its economic development; It is helpful in raising our government's.In the international community and then gets more broad and stable space in the international development. Especially , nowadays,with the high incidence of sudden public events , how to deal with unexpected events to the public image of the government is a new challenge, so,creating a good government's image of transparent, honest, the People First, responsibility, efficiency, cooperation, justice, being lawful and enhanceing the government's legitimacy and cohesion, has become one of the important government reform issues for government's reform. The author states the opinions from the features and the concept of unexpected public events and the meaning of the government's image. This paper holds that unexpected events have brought new challenges to the image of the government Compared with the Government's achievements and shortcomings in shaping image in the past,this paper analyses the present situation of the government's image .In the context of unespected public events,it focuses on the following aspects ,building policy innovation mechanism for creating a good government's image overall positioning of the government's image, improving the legal system, strengthening emergency management capacities; establishing a sound system of government public relations and establishing a mechanism for assessing the government's image, establishing the specialized agencies for forming good image and improving the government's image by dealing with unexpected incidents successfully under the other socio-economic factors.