The Identification Of The Unfair Competion Practices On Marketing Aspects

Commodity unfair competition behavior in selling is to begin point to secondary enterprise when product industry is over, process a series manage sell an activity , end at the commodity when in turning to consumer hand, four characteristics this one process there being existed in middle , taking running after illegitimate benefit as purpose , violating kindhearted custom and business ethics , going against honest credit principle , destroying the order of the market economy behavior . Commodity unfair competition behavior in selling appears mainly in price tactics , channel tactics, sales promotion tactics, Illegitimate competition behavior in price strategy includes commerce bribe,low-price dumping and repaying- principal selling.The common character of these behaviors is that achieves the goal of reducing the price actually through various kinds of way, such as offering property,discount off the accout,reducing price,returning shopping charge,etc.Illegitimate competition behavior in channel strategy includes the illegal multiple level marketing behavior and selling goods in the status of manufacturers or the whole seller. These behaviors appear in distribution channel of products in form of using distribution way improperly. Illegitimate competition behavior among the advertising tactics includes misleading and false propaganda, improper comparative advertising.This kind of behavior behaves in the field of propaganda of the products with an intention to mislead consumers. Illegitimate competition behavior in promotion tactics includes trading activity with conditions and selling goods with improper prize. In all kinds of above-stated behaviors, commercialbribery, low-price dumping, misleading false propaganda, trading activity with conditions and selling goods withimproper prize has been expounded in our country'legislation and theory circle completely Repaying-principal selling, illegal multiple level marketing behavior of goods ,selling goods in the status of manufacturers of the whole seller and improper comparative advertising hasn'st been regulated by current law. Future our country law against competition by inappropriate means responds to when revising perfect that.