Research On The Conflict And Coordination Law Of Domain Name And Trademark

Along with the global information network to establish and perfect, E-commerce became an unstoppable tide.E-commerce business investors hope to have a simple and easy to remember domain name.Domain names are like natural person and legal person's name in real live,they become in the virtual world's people can only identify the logo.Because the domain name are easy to remember and convenient to use,it has been widely used as a commercial markers.Particularly,many traders in the development of e-commerce website based on the tremendous potential of their trademark,trade name or other well-known enterprises without the trademark,trade name as your own domain name registration,used to attract as many consumers,expanding their online visibility.Because these existing intangible resources(trademark,trade name or other business logo) has certain or higher well-knowingness,they will not only in the minds of the consumers with a particular product or service,but also reflect the quality,reputation,service and so on a series of problems.In domain name and current intellectual property system,especially the conflict of the trademark has attracted the attention of international community and extensive concern of all nations and regions.Such conflicts have various forms and produced in a variety of reasons.This paper introduces the context of e-commerce,the domain name and trademark with the trademark of the domain name system of conflict,and introduce the domestic and international related measures to resolve conflict and expectations for e-commerce in the context of the domain name and trademark protection of intellectual property and provide new ideas.They are six chapters analysis of in the context of e-commerce and trademark law related problem.The first chapter is introduction.It mainly introduces the purpose and significance of the research and study method.The second chapter basically is a general introduction of e-commerce in the domain name and trademark.It introduces the development of e-commerce,the concept,characteristic and the domain name and trademark related issues.The third chapter introduces the reasons and form of expression of domain name and trademark's conflict.This section first through case analysis,raises the domain name and trademark conflict,the domain name and trademark of various forms.The fourth chapter is about that other countries take measures to solve conflict of the domain name and trademark.This chapter introduces that make use of the world intellectual property organization,relevant laws of America solve the problem,and gives some revelations to China.The fifth chapter is about that strategy for dealing with the situation in our country,and legal protection is half-baked,and gives legal proposals to direct at the problems.The sixth chapter is summarized in the paper,the prospect and summarizing the paper,and points out that the innovation.