Real Estate Sales Ads Of Legal Issues

With China's accelerated urbanization process, the real estate market is becoming more and more heat. At the same time, developers attached great importance to its marketing efforts, so they are advertising on the sales of commercial property investment is also great news, according to the State Administration for Industry and Commerce, real estate sales in 2008 amounted to 23.425 billion yuan ads. Real estate ads between developers and buyers have played a very important role, more than 90% of sales of commercial property is through the publication of advertisements for developers, and we can see ads for real estate development played an important role in promoting. But we should also see that some developers who make use of ordinary home buyers lack sufficient knowledge of the background and China's advertising regulatory system is far from perfect, and malicious publication of false deceptive advertising, seeking profits at the same time seriously damaged the interests of buyers, it also impedes the entire real estate market to develop healthily. Such an act against the developers whether or not the application of punitive damages, developers released the legal nature of advertising offer is an offer or invitation, the theory and practice also have different views.In this paper, two cases from start to explore the commercial advertisement of the legal nature of the sale, the terms of punitive damages, as well as how to improve the application of norms in real estate sales ads. The body is divided into four parts:The introduction of the first part of the first two cases of real estate sales ads, from the introduction and analysis of the merits of this paper to discuss three legal questions: 1. Commercial advertisement of the legal nature of the sale. 2. Developers for sale ads fraud in the application of punitive liability? 3. How to regulate the sale of our real estate ads?The second section describes the meaning of advertising sales of commercial property, classification, analysis of real estate sales and then the legal nature of advertising on commercial sales of advertising on the legal nature of the academic controversy, and finally the author summarized the basis of academic controversy, make their own ads for the legal nature of real estate sales point of view .The third part of the main system of punitive damages on the real estate sales ads in the application of fraud on the real estate sales ads for "Consumer Law" advantages, and proceed to an analysis of China's current system of punitive damages on the real estate sales in advertising fraud deficiencies and how to improve the relevance of the judicial interpretationPart IV focuses on how to regulate the commercial sale of advertising, recommendations from the legislative level and other ancillary systems to strengthen the norms of real estate sales ads with a view to commercial sales of our country will help the standardization of advertising.