Well-known Commodity Legal Protection

In the intense market competition,regarding the enterprise, its commodity well-konwnness is higher, enterprise's prospect is also brighter,therefore estblishes own well-known commodity is each enterprise for its struggle goal . Because the well-known commodity is congealing the huge commercial value, therefore has received the legal special protection.Legisiation for well-known commodity is provided now in anti-unfair competition,which is almost roughly. Disputs ralated to marks of well-konown commodity rushes and the means of passing off improves, which creates adverse effect on the benefit of vender , comsumer as well as market economy . That indicates that research well-known commodity legal protection system is valuable on practise.This article analyzes from the counter-not improper competition law angle to the well-known commodity legal protection, which discusses the counter-not improper competition law general theory in the foundation, the contrast studies local relevant law and so on the Germany, Japan, Taiwan stipulations, points out our country in the well-known commodity legal protection aspect insufficiency.In above research foundation, how to consummates our country well-known commodity protection system to propose own viewpoint, hoped can has a benefit to the well-known commodity legal protection fundamental research as well as the judicial practice.This essay contains four chaters, the first one addresses on the general such as concept, stander, principle , content of reoganization, the well-known commodity and the trademark rights, the business name power conflict; .The seeond one is related to well-known commodity legal protection legislation content, with the proposal of domestic legislation; The third one is addressing on well-known commodity legal protection comparison research and issues exists in our legal system, focusing on the legal protection of well-known commodity , with a comparison research and the proposal of demestic legislation; .The forth comments on consummates our country well-known commodity legal protection system.Through to the above content's research, we discovered that our country well-known commodity legal system is not very perfect, on the well-known commodity's legal protection needs according to our country actual situation, draw abroad anti-unfair competition legal system, improve well-known commodity legal protection system.