Communication From The Perspective Of Research On The Mass Media Defamation

Reputation is about the moral character of society and the individual evaluation of a comprehensive evaluation of information, the right reputation enjoyed by the civil parties to obtain and maintain its reputation information on the real objective of a personal right to their specific expertise belongs to a person, and can be reduction. The mass media against the right to reputation is due to the main body of civil society, personal evaluation of the improper dissemination of comprehensive information caused by the improper dissemination of information on the reputation of the instantaneous, widespread and profound that it is different from the general defamation.The mass media defamation of the process is a complete process of information dissemination, according to Lasswell's communication process model in this process can be described as information release published by the reputation of information through the media, passed to the public, the community contains information on the right of the main body involved in reputation, the reputation information to the right of the main reputation had infringed upon the right of such violations back to the reputation of the main body, where the main body of information caused by defamation lawsuits publisher, followed by information dissemination to defend, and relief. In the course of the mass media defamation, containing a total infringement subject of infringing information, against the object, tort results in four parts.Infringement of which is divided into the main media organizations and authors, the message source, reproduced by, these subjects play in the information dissemination process of the role of gatekeeper, the former because in checking the process of ensuring the quality of the usual elements of screening information, such as information, proximity, significant other, but ignored the information is accurate and true, a result of defamation has become the main infringement, which are mostly in accordance with individual judge, will it be to spread the decision-making personal, caused by defamation. Development of network technology makes the transmission into the main body of communication difficulties, especially since the network gatekeeper of increasing difficulty, which makes frequent Internet defamation cases,And showed a new form. The emergence of the network further increased the difficulty of controlling quality, increasing the occurrence of violations of the honor. Information on whether the reputation in the media against the right to litigation, the original defendant disputed key points of the two sides tend to fall on the veracity of the information, whether or insulting words, the plaintiff will choose the most negative sense of information, the defendant insisted that the information content is neutral, both sides were essentially true for how to determine (according to the length of the size, proportion or in other words), information which the general meaning of the tendency of certain words is insulting tendency to argue in court that intense. Information content of these disputes from the decoding, encoding inappropriate. Message decoding, encoding the information to be wrong is the infringement generated the main reasonCode's view of the world, language features of information caused by improper coding, language, ambiguity symbols, encoding decoder knowledge structure, caused by different technological base of an honorary decode encoded information asymmetry. The textual representation of information if it contains negative evaluation of the tendency of a message in the words, communicators, audience, judges, and reputation of the right people have different interpretations, but the ultimate criterion is the public in a specific context and social environment to understand of the natural and ordinary meaning of words. Defamation cases in the media trial or, if due consideration to these factors, will make more reasonable decisions.Reputation of the right to object against the media can be divided into public figures and private nature of people, public figures criticized the reputation of the right in the face of freedom of speech restricted, this restriction is in the public interest considerations. By analyzing the communication effects theory, the paper obtained the results of the mass media defamation is not a straight self-evident generated, dissemination of information does not necessarily result in infringing the legal outcome, the default spread that have an effect that the judicial practice is clearly unfair on the media. In judicial practice, media organizations, as well as other methods through scientific statistical effect on tort or otherwise produce evidence, no doubt out of the misfortune of losing repeatedly.There defamation process, to testify, there is the media's defense. Due to special laws governing the operation, the mass media for defamation litigation is different from ordinary tort defenses, mainly including authenticity, fair comment and criticism, concessions, the victim's consent, continuous coverage and neutral reporting, in one or more of these defenses or less reflects the dissemination of information laws, and the behavior of the media dissemination of information more in line with these laws, the more we can avoid defamation, that is, after in the event of infringement, but also the subject of such an act as a defense. Propagation of the media in line with the behavior to become an important means to avoid infringement of honor.Whether the media defamation defenses process analysis, or analysis, are in order to explore the Communication from the Perspective of defamation preventive measures. The construction of media ethics, professional standard, as well as the construction of the external media, the improvement of laws and regulations, will provide the correct media gatekeeper gatekeeper standards, strengthening the practitioner's ability to decode encoded to guide the media balance the right of reputation and freedom of expression conflicts and improve the media measuring whether the dissemination of results, the size of the levels and to defend defamation action in the provision of internal and external subject matter, thus maximizing the reduction of the probability of the mass media defamation.