Study On The Protected Mode In The Merchandising Right Of Animation Characters

Comic characters, including the commercialization of the image of the animation works, names and other identity elements such as forms of commercial use. This application form complex, considerable potential economic value, and broad development prospects, as the financial crisis, the animation industry achievements tells us that the role of commercial animation right cause for concern.In this paper, a system and method of comparative study, the role of animation in exploring the role of commercialization and commercialization rights animation history, present status, development and the basis of theoretical studies at home and abroad, the paper discusses the role of protected animation standards the basic attributes and legal relations. Theoretical study, this article from the copyright law, trademark law, unfair competition law in various perspective of the United States, Japan and Germany on the role of commercial animation system of protection of the enactment of legislation and judicial practice. And explain the role of foreign commercial license and successful experience. Revealed by analysis of the role of the implied animation "The famed effect" and the secondary roles of the animation business development as reflected in both the role of the commercial animation in real terms and our model is appropriate to adopt separate legislation to protect the right of the character merchandising Animation reasons. Through systematic research, I believe that our country there are more blind spots in this area, according to judicial practice, a lack of correlation. So, I learn from the successful practices, and together with the reality, building the animation of China's role in the commercialization of legal protection mode - Comprehensive protection mode.