| Setting representatives of advanced figures is one of the frequently-used approaches with distinctive features adopted by our party to wage and unite the masses, to disseminate our national policies and to guide the work. It has been proved by practice that the models set by them take an effective part in developing our excellent ethnic traditions, revivifying our national spirits and inspiring people's fighting will. Following the historical development of setting representatives of advanced figures, three periods has been classified since the period of Yan'an rectification movement, to be exactly, that are "the seventeen years" after liberation, the period of Cultural Revolution and the new era of China's reform and opening. Based on the systematical analysis of advanced representatives set during the above four periods, this thesis not only analyze and summarize the features of each era's representatives of advanced figures, but also gives an full elaboration of the social functions of directing, cohering, educating and mirroring our social development made by the new era's advanced representatives. To the present issue that the effect of advanced figures has been weakened gradually, this paper is trying to give an explanation from the macro aspect such as social environment and culture and from the micro aspect of the problems existed in the masses and setting representatives itself. According to the analysis and realization about the weakening, the concrete solution to the problems has been put forward through the reflection on development of setting representatives of advanced figures in the new era. In general, the representative of advanced figures can produce the best possible social effects and make contributions to build socialism with Chinese characteristics by innovating the publicity and selecting programme of setting advanced representatives, keeping pace with the times, meeting the demands of the times and conforming to social development.
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