Networks Ppc Legal Issues

With the rapid development of network technology, the Internet has become a television, print ads, outdoor advertising and broadcast media parallel to the fifth-largest, has become one search, one of the main access to resources. Internet search engine has been used more and more, and based on this generated the highest paid in accordance with the highest-ranked PPC services have emerged, such as auction sites ranked the primary way to make high profits. However, with the "public Trackbacks vs. Baidu case" and in November 2008, Baidu PPC model for search results do not lead to the exposure objective is CCTV.Baidu PPC people have to question, in its report, Baidu's bid ranking system is alleged to excessive human intervention search results, lead to spam, to guide the public misunderstanding and lead deceived. PPC services triggered a series of legal problems can not be ignored, which makes Baidu PPC as well as its own the many shortcomings inherent in the common into the public eye. PPC PPC service providers as an important tool for profit and means that it ranks in a bid to bring huge profits, service providers, but also to PPC service providers face many legal risk and must therefore be strictly regulate by law, to guarantee that no violations of social production and the legitimate right to life. PPC services to a range of legal issues that exist have long aroused the concern of the relevant experts and scholars, but the study has some limitations in the network service provider's network infringement, legal issues specific to PPC research has little This article by a more systematic study of the existing PPC services related to legal issues, as well as domestic and international law, also put forward in the absence of a corresponding law to regulate the situation of their.The use of existing laws protect legitimate rights and interests, strengthen industry regulation, the proposal to establish a sound legal system, hope can reality trial activities play some reference effect..PPC service providers are an important way of profits, business promote products or services is an advertising platform. PPC services in the course of many legal issues arise, from the perspective of PPC business, business to choose the corresponding keywords might infringe trademark rights holders may also violate the principle of good faith dealing, violation of consumer's right to know and fair trading rights, give rise to legal disputes; PPC service providers from the point of view, if the bid ranking service for businesses to help and facilitate violations may constitute indirect infringement, should bear tort liability.If the bid ranking service for the implementation of malicious maliciously click on the violation of civil law principle of good faith constitutes a fraud because of litigation experience. PPC advertising is essentially a network, so there are many advertisements which will be legal issues. This article analyzes the legal status of PPC is difficult, lack of supervision current law issues, focus on the legal aspects for the status quo and put forward his views and recommendations. In short, PPC search engines as a way to profit, as the business of promoting products and services promote platform, profits and convenience to peopleWhile also facing many difficult legal issues. Is difficult because existing laws and regulations on the legal aspects of PPC in a reasonable position, in dealing with legal issues PPC existing laws and regulations have become powerless, amending the existing laws and regulations or the development of specialized laws and regulations, it is very necessary, and only so as to better regulate PPC, balance of interests, safeguard the legitimate interests of all market players, to maintain the normal order of market economy.