Government Image-building In Public Crisis Management

That the government image is comprehensive impression from the public on the overall performance of the government and objective effect, and also is the cognition and evaluation of government's overall quality, capacity and performance from public. At present, the occurrence of public crisis not only leads to threats to tremendous loss of the people's life and property, environmental resources and the security of economic society, but also destroys the order and stabilization of society, threaten the public security and challenge the government image building. The SARS Event, Bird Flu, The large storm early in 2008,5·12 Wenchuan earthquake disaster and other huge events and dealing with such things mentioned above made our government realize that public crisis is a great challenge, and has heavy effect on government image. And what is better government image is very important in dealing with the public crisis and has the function of reducing the loss to the least which also tells that it's of importance and hasten to build up good government image. Good government image is the government of intangible assets, and also is an important prerequisite for effective. In public crisis management, it could reduce social chaos, strong the credibility of the government, enhance the sense of identity of public in crisis decision-making and strengthen the government's ability to mobilize crisis. Therefore, government image is a major subject with great research value.The paper is divided into five parts.The first part is the introduction, including the reason why I chose this subject and the review of the study on public crisis management and government image-building, some methods and the innovative and difficulty in this paper.The second part is an overview of the theory, introducing the concept of government image-building and the public crisis management.The third part is the correlative analysis between public crisis management and the government image-building. In this paper, analysis the relationship between government image-building and the public crisis management from the point of view of strength and image interaction each other. The emergence of public crisis will give government a negative impact, but a good government image can play a promoting role in public crisis management.The fourth part is the situation of our government image-building in public crisis management. It needs an accurate positioning before image-building. Government management concept plays an important role in dealing with the crisis. In the public crisis management it is to follow:people-oriented, honest and trustworthy, open and transparent, timely and efficient and responsibility. During this image-building process, there are two challenges:one is from the crisis because of its own features, the other is from public. At present, some problems existing in our government image-building in public crisis management:parts missing in emergency response system, lack of awareness of the image of the government and government public relations, the lack of transparency in information disclosure and poor communication channels.The last part includes some principles need to follow in government image-building and countermeasure in public crisis management. During this government image-building process, it needs to follow:people-oriented and life first, the principle of the first time, the first think tank principle, the principle of the first responsibility, safeguard of the whole reputation. The countermeasure includes the following:constantly improving the public crisis management mechanism, establishing and improving the government public relations agencies for crisis management, improving information management mechanism, establishing a experts Information consultative mechanism, opening the communication channels between the government and the public and mass media, guiding public opinion correctly and timely and public participation extensively through mass media, under the concept of "Public governance" shaping the new government image.