Study On Mass Media Contact And The Cultural Identity Of "Korean Flow" Of The Junior Middle Schools In NANCHANG City

Media promotion had provide a channel for the growing up "Korean Flow" in China. The rising "Korean Flow" not only promote the Korean culture, but also develop Korea's cultural industrialization. Which deeply affect us Chinese audiences, especially the teen-agers.After all, the "Korean Flow" made the Korea political thought,values and fashion consumption ideas infiltrate into our daily life. The junior middle school students are at a crucial period for physiology and psychology maturation. They are easiler to affectted by some exotic cultures. The cross-cultural communication between Korea and China is on an unfavorable balance phase. If we didn't turn this around, it certainly will affect the cultural identity and values, and even manners of the junior middle school students in our country.This thesis carry out a questionnaire survey on the contact of mass communication and " Korean Flow" of the junior middle school students in NANCHANG city. Then sum up their cognitive dispositions, attitudes and consumptions to all the elements in Korea culture. Basised on the above, then analysis the traits of the "Korean Flow" of the junior middle school students in NANCHANG city and how the mass communication influence them.The junior middle school students in NANCHANG city had commonly get in touch with the "Korean Flow". They not noly get used to them, but also use and consume them frequently. However they didn't crazy to chase them or lose their ways on it. Mass communication, especially the TV and internet are the medias which they used usually. These two medias are the very channel which "Korean Flow" infiltrate into their lives. Which also affect their contacts and consumptions with the elements of "Korean Flow"...