The Development History, Present Situation And Promotion Strategy And Promotion Strategy Of Cuqiu Game

Chinese abstract:CuQiu is China's traditional minority national sports, game called cuju by ancient evolved, in our full, back, seedlings, Mongolian, soil and other minorities more widely popular among. This article from the Angle of the CuQiu archaeologists demonstrated CuQiu from ancient times the origin, rob, after the game, who lived in gradually evolved into widespread ancient game called cuju. After the founding of new China, by the Beijing Beijing national sports association and Beijing sport university joint, combined with a game called cuju game, lasted for more than ten years digging, sorted out, form now has a broad mass base, perfect the modern CuQiu sports competition rules.CuQiu originated in military war. CuQiu dynasties, mainly used for military training. With the development of social economy, arrived in the tang and song dynasties, CuQiu gradually lose the military training, gradually transformed into the role of pure entertainment presentational game, its confrontational, athletics degradation. CuQiu process improvement, made CuQiu more dexterous, prompted CuQiu play technology, game rules, participants to change, women's football also arises at the historic moment. Arrived in yuan and Ming dynasties, CuQiu completely from the military, become women child game. In ancient China CuQiu by social cultural influence the development of neo-confucianism in the song dynasty appear larger, and northern minorities culture, make the invasion of the ancient game called cuju gradually disappear in the river of history.The modern kick ball CuQiu, will be one of civil transport regulation game projects, will have the development in the national very place. Along with the kick ball rule's consummation, the popular degree is getting higher and higher, already became has suited the national tradition sports which the disparity in age, the different status, the different sex's people like. Under all-people body-building background, the promotion national tradition sports items has the superiority very much. From social angle embarking, the protection and the promotion national tradition sports is the rich social culture, the inheritance outstanding culture, the harmonious crowd relates; From political angle embarking, the protection and the promotion national tradition sports does well the national unity, the harmonious ethnic relations, conform to me to walk the Chinese characteristic socialism the thought; Embarks from individual need, the protection and the promotion national tradition sports may meet people's individual need. Protection and promotion national tradition sports items, also opened for the sports industry by the strip new mentality, forms one with the national project related clothing, the equipment, the location, the national traveling, the national characteristics service industrial chain link, thus the promotion sports industry's development and brings the huge economic efficiency. Must the better development kick ball movement, the first government probably play the leading role, cooperates in every way, strengthens the propaganda; Next, the kick ball movement enters the campus, becomes the school sports curriculum, the universities and technical institutes colleges and universities raise masters the kick ball elementary knowledge and the skill trainer and the athlete; The excavation kick ball culture's connotation, the perfect kick ball movement itself, causes it to become the worldwide basis movement.