Research On Brand Building Of WuShu GongLi Competition

Employing the methods of literature review,expert interview,questionnaire and mathematical statistics,this paper makes an analysis of the brand,brand building,brand building of the sports events and Operation management relevant theoretical knowledge,and presents the theoretical framework on brand building of WuShu GongLi Competition,on the basis to WuShu GongLi Competition brand building factors, brand present situation and problems makes investigation, interview and analysis,finally integrating theory with practice, and puts forward the specific operation brand building contest, to make up for the deficiency in the study of WuShu GongLi Competition, satisfy its operation practice needs.Through the research is considered in this paper: brand theory is WuShu GongLi Competition brand building function of basic theories, National WuShu GongLi Competitionhas not yet set function existing brand professional brand management institution, brand elements is not complete and lack of brand elements stability and continuity, brand lack culture connotation, contest of intangible assets of immigrated adolescents are not high, these issues have seriously restricted the national WuShu GongLi Competitioncapability of sustainable development. WuShu GongLi Competition brand building is essentially function according to martial arts market supply and demand and martial arts skills movement attribute, with effective game brand management organization as the guarantee, clear series brand positioning, forming brand recognition, and through various marketing means formation were customers recognized the unique brand image dynamic process. Its main task is to contest brand positioning, determine the contest reasonable clear target audience and competitive advantage. Clear series brand culture, design contest brand symbol, optimize capability game, forming series brand identity system, Marketing competition brands, get targeted customers approval; To establish an effective function of wushu competition brand management organizations. Finally based on brand learn the related theory, combined with WuShu GongLi Competitionbrand building factors basc actual situation proposed series brand build concrete operation: to improve quality, create spectator sports event, Clear brand positioning and brand culture, Seriously contest brand design to form a stable brand logo, Increase the propaganda of the WuShu GongLi Competitioncapability, To strengthen enterprise marketing, ensure the working capital, Building brand management institution, Introducing sports game management management professionals.