Perspective View Of The Ceremony Of World Cup Communication

This article is the spread of Kerry James ? W. ceremony of the World Cup concept of the spread of the framework, different from the traditional research - the transmission view of communication within the framework of the World Communication. Transfer in the dissemination of the concept of reflection within the framework of the World Cup, media dissemination of the World Cup will earn a high advertising costs as a powerful tool to study how to make good use of the World Cup mainly spread to maximize the business benefits, how to make business with the world Cup the opportunity to spread the brand and value creation; of the spread of ratings Cup, World Cup coverage and other issues, to the neglect of the cultural function of the spread of the World Cup. Spread view that the transmission of Kerry will be spread in space as a message transfer and release process, and the ritual view of communication is not directed at the spread of messages in space but in time that the maintenance of a society; not mean to share information act, but the characterization of shared beliefs. In this paper, the Views ceremony view of World Cup, from a cultural perspective focuses on communication, demonstrated the world about how to become a group or community of people around the world to gather together in the form of a grand ceremony.This paper reviews the theoretical framework to deliver the World Cup concept as dissemination of research results and study limitations, the ceremony for the dissemination of the World Cup of view to provide a framework for academic reference, highlighting the concept of dissemination of the theoretical framework of the ceremony the value and significance. Concept in the dissemination of the ceremony, and then under the framework of the World Cup spread elaborate ritual culture of sharing is to the audience in the billions of the world community or group together in the Holy Spirit in the form of the ceremony, in the World Cup, the dissemination process, the audience no matter is conscious or unconscious, are involved in the ceremony to share this culture, share this "ceremony" to bring the World Cup culture; Outlook of the ceremony from the spread of the underlying proceeding to elaborate the construction of the World Cup and the dissemination of community caused by identity. Communication World Cup ceremony formed the audience not only the formation of community, and make identity of the audience.Passing view of the framework and concept of the framework of the ritual, are the paradigm of reflection and transmission methods. Research Framework of the new World Cup is not to deny or dissemination of research framework to replace the old, but to provide a "new" perspective, drawing on the research map and the end of the formation of a new relationship and look forward to this new contemplation and scrutiny and have found some inspiration. From the cultural point of view of dissemination of the World Cup, I hope this study can be used as the Perspective of the World Cup of the traditional a supplement to the spread of the World Cup to open up a cultural perspective of the major events at home and abroad to open up a new perspective .