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Study On The Strategy Of Tianjin Professional School For Tourism And Forfign Affairs

Posted on:2011-05-18Degree:MasterType:Thesis
Country:ChinaCandidate:L J ZhangFull Text:PDF
GTID:2167330338981442Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Tianjin Professional School for Tourism and Foreign Affairs was approved to befounded in 1995 by the Board of Education of Tianjin, and has established its owncharacteristics of cultivating foreign languages tourism talents as a full-time privatelysecondary vocational school. The school has been implementing the Party and thegovernment's education policy conscientiously since it was founded. By taking inadvanced ideas and management concepts from secondary vocational education athome and abroad positively, the school has adhered to the concepts of "runningschool with morality", "letting everyone be successful "," achieving psychologicalcontract education though the strategy of collectivism" , etc. The school has adjustedconstantly its education strategies and established a wide range of popular professionsaccording to market orientation and social needs. Now the school has made brilliantachievements in the field of vocational education and formed its own advantages anddistinctive features. And the school will initiate higher levels of education in the nearfuture. The school has been well known by the society for its high quality education,good learning environment and strict management.Development strategy involves in a wide range of knowledge, which includesanalysis of internal and external environment, putting forward the strategic objectives,formulation and implementation strategy, strategic assessment and control. Thestrategy requires a strong planning and organization to ensure it smooth and order. Onthe basis of analysis of various external and internal environmental factors aboutTianjin Professional School for Tourism and Foreign Affairs, this paper has studiedexternal opportunities and challenges, its own strengths and weaknesses, and itsdevelopment history, has put forward five strategic development targets based onsome key problems, and presents implementing measures, risk assessment andcontrol measures that may meet during the process of implementing strategy.
Keywords/Search Tags:Tianjin Professional School for Tourism and Foreign Affairs, Private, Secondary Vocational School, Development Strategy
PDF Full Text Request
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