Research On The Effects Of College Students' Sports Consciousness And Behavior By World Grand Prix Women's Volleyball Tournament

Since 2004, Ningbo Beilun, regarded as a cultural identity, has proposed the concept"Chinese Women's Volleyball home"for about 7 years. Women's Volleyball Grand Prix not only makes the achievements of Beilun's popularity at home and abroad, but also witnesses the development and honor of Chinese women's volleyball. Ningbo Beilun has great influences on many aspects, such as Ningbo's economy, culture, tourism, international communication, as well as students in Ningbo's colleges and universities. The essay regards the Beilun Women's Volleyball Grand Prix as a constant sourse of stimulation, and the students in Ningbo's universities as the subjects. The paper, with the questionnaire, which is also based on the use and satisfaction of mass communication theory and the Maletzke mass communication mode, searches for the Grand Prix's effects on students'sports consciousness and behavior and the relationship between them.Based on a large number of literatures, using descriptive statistics and chi-squre test, the paper analyzes the Grand Prix's effects on students'sports consciousness and behavior, and the relationship between the two above by the correlation analysis. First, the result shows that, although Beilun Grand Prix has a certain influence on students'sports consciousness and behavior, the influences need to be improved. The Grand Prix's effects towards internal and external motivation are comprehensive, and it means that they are more willing to enrich their lives and ease the pressure by the sports activities. However, they don't really agree with the sports events promoting individual interests. Second, the results also show Beilun Grand Prix has certain effects on the change of their sports exercises behavior, and the main reasons of that are the change of the sports facilities and environment. Meanwhile, a significant difference is existed in sports behavior between males and females. Finally, by the correlation analysis, the study concludes the relevant degree of consciousness and behavior, in which sports emotional and physical behabior associate the most significantly. On this basis, it proposes making the use of Beilun's Grand Prix as a better platform to enrich campus'culture, promote the development of physical education, leading to the more comprehensive and healthy development of students.