The Research Of University Sudents' Culture Consumption

Cultural consumption plays an important role in meeting the needs of the college students' spiritual life and improving their synthetic quality. Under the planned economy system, the cultural consumption of the college students was carried out by the unified pattern of school instead of free choice by students and their personal expenditure. However, under the market economy system, with the degree of commercialization increasing ,the gap turns bigger, the scope of option enlarges and the contents become diverse. More and more new cases appeared and need to be answered theoretically .Up till now the research on college students' consumption is only concerned in the material field. So, it has a practical and theoretical significance to strengthen the study of the culture consumption of college students. As an educational worker who specializes in the students' affairs' management and service, the present writer have had perceptual knowledge on this research, so IVe selected the undergraduates and students in training school from 42 institutions of higher learning to join an investigation which aims at study the current situation of their cultural consumption. Combined with the basic theory on consumption economy, I give a defination to the comprehension of this cultural consumption. Through analyzing its status ,character and present problems , I suggest certain solutions of how to guide it and point out the reciprocal between this consumption and the issues which to improve the college students synthetic quality .