The Study On China's Old Consumers Market

With the development of social economy, the market's consumption has a stronger force to the rising of economy. And with the population aging of our national demographic composition, all these factors create some well objective conditions for the establishment and development of the old consumers' market. But there are some disadvantageous factors that restricting this development and are difficult to be changed in a short time. Chinese old consumers' market still lies in an elementary phase, so it has a huge developable space. In the face of current economic status, how to exploit this market has a important and practical significance for demands' extending, the rate's improving of consumption and civil economy's rapid continuous increasing and good circulation. This thesis starts under the above points.The article is composed of three main parts. As follows:I. The current status and trend of population aging and senility in China.As a result of economy developing and society progressing, Population aging is also ubiquitous rules of developing of human society and population in the world. Because the government put population controlled and family planning policy in practice, the old population's rate has been ascending gradually. So the age structure becomes the old type. According to the population's universal investigation in 2000 year, 60-year-old and above old population has 130 million in China, and it is the 10.46% of the total population. China has become a country of old type population. China's population aging has following characteristic: developing rapidly, absolutely large amount and senility etc.II. Study and exploit our old consumers' marketThe older population amounts' increasing and age structure aging must effect on the field of consumption. Although age structure' aging change the consumption structure, yet changing the market structure immediately. Now our old consumers' market is in a low level in total and it's scale is not large. Comparing other age consumers' markets, it lags in phase.The fundamental reason is that China's economy level has large gap between city and country and endowment insurance system is not consummate. The important reason is that government, society and corporations havn't much attention to the market. The management notions of corporations and organization that producing and servicing for the olders is very lagging. Products and services are short of attraction, some qualities are bad. All of above cause the olders' efficient demands' lack and restain the olders' purchase desire and enthusiasm. And this affect the production and devotion of corporation. Ultimately the old consumers' market's development is be held back. This is the main reason. Taking measures which amending that the status of demands and supply is in version is the doable means that change the current status in a short period.The old people's demands have otherness and varieties for the difference of occupations, experiences, education degree and income. From the demands for creature productions, the old people demand good-quality productions that can fit for the older. From the demands for spirits and culture, because the older feel lonely, they need spirits comfort and happiness. From the demands for medical treatments and services, because the older pay more attention to bodies' healthiness, they need high level treatments and services, specially senile people.The old consumers' demands' particularity determine their consumptions' particularity. Firstly, the consumption characteristics have convenience, health care and comfortable on creature productions, meantime they emphasize on medical treatments and services. Secondly, the older's consumption notion are relative reasonable. Thirdly, the consumption is in a long time. Finally, the consumption has complexity and variety. The development of the old consumers' market has potential ability. The view is base on three points. As follows: Firstly, the more olders' population is, the larger the...