| Chinese education in China is paces with can not catch up with the times in many people's eyes, the criticisms to Chinese education are coming one after another in recent years, some even point to Chinese teaching directly. I think we should review deeply from look for the breach innovated, open up the new field that Chinese educates together.This text analyses simply the characteristics of different carriers and different kinds of advertising words, it will explain the necessity of advertising words teaching application in Chinese teaching from different angles. Make a concrete analysis of how to tackle the impact that the advertising words or sentences are brought toward Chinese teaching. With the expression, language and moral education, favorable factor of aesthetic education in the advertising term, we have analyzed the positive role of pronunciation, vocabulary, grammar, rhetoric knowledge included in the advertising term emphatically to Chinese teaching, listening comprehension, information analysis ability, the ability of translating etc. Put forward advertising words and sentences teaching in teaching collection, teaching design and content that teaching appraise of scheme, etc. some suggestions or requirements of material.We use teaching theory, linguistics, knowledge of advertisement, synthesize the experience about utilization of advertisement in Chinese teaching, proceed from this angle, both at home and abroad. It call upon among Chinese teaching utilizing the words in advertisement, from this we can have some new idea in Chinese teaching and encourage the teachers to break the restraint of this field, fully utilize various media, utilizes the teacher, student, community to break the limitation of traditional education and to develop the way of thinking more agility. |
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