On The Life Style Of Consumption Of The Contemporary White Collar Youth

In recent years, along with the white collar's(TWC) rapidly rising, their uniquevalue idea and untraditional life style(including the expense way) has become anoticeable new social phenomenon and arouses academic circles' s universal interest.This article is based on the view of Sociology, Youth Science and Psychology. Aftersome relative literatures about the white collar of youth and life style ofconsumption(LSOC) in academe are reviewed and analyzed, this paper definitesthese two concepts; And then, the thesis describes the status quo of the TWC LSOCby describing its five elements and analyzes its characteristics; At the same time, inview of the fact that time development and social multiplication has impacts on thewhite collar of youth, this article analyses the factors which influence the whitecollar of contemporary youth from economy, politics, culture and the white collaritself aspects, and finally ,carries on the forecast; As to the change tendency andcharacteristic which the white collar of youth expends, it is optimistic. The whitecollar of youth expense in the overall is reasonable. But we have to see that theyunavoidably have some wrong behaviors, say, some expense crises behind therational ones, because of insufficient experience and enticement in the consumptionmarket. Finally, this paper puts forward four approaches to lead the white collar ofyouths' consumption behaviors in the new period, that is, to develop individualconsumption credit system, display the populace media' correct guidance and set upthe modern consumption concept.