SWOT Analysis And Tactical Study Of The CBA Professional Basketball Clubs In GuangDong Province

With the popularity and rising levels of the world basketball sports,the developing trend of basketball sports presents to becomeindustrialized, professionalized, commercialized, socialized andinternationalized. So our country' s original training competitionsystem cannot meet the demands of the development of our country' sbasketball industry, while the formation and development of professionalclubs shows a good way, and it also creates a good mode and principle forour country' s basketball sports to become more popular and for the levelto rise higher and also for the basketball industry to develop faster.So the trend of basketball sport' s professionalized development cannotbe stopped.The article, mainly basing on SWOT analysis method, meanwhile, thecultural heritage data method, interview method, questionnaire surveymethod, system analysis method, etc. carries on an overall analysis onprofessional clubs in Guangdong province. From economic environment,basketball cultural construction, concerned national organizations andthe local governments, population circumstances and geographyposition——these five aspects, it carries on an opportunity analysis;from domestic rivals' development, the gaps among the European andAmerican basketball clubs, the development of other athletic items andentertainment to carry on a threat analysis; from the club' s hardwarefacilities, management system, professional athletes and sale strategyand market development to carry on advantage analysis; from club' s managerial qualifications, members of coach, culture construction and thedevelop and construction of the club' s derived items to carry ondisadvantage analysis.According to the above analysis, the professional clubs in Guangdongprovince should combine the local exterior environment to strengthenpublicity work, increase sale and reform management system further; reachmore achievement and establish club brand; raise the standard ofmanagers' professional qualifications, raise the teaching levels ofcoach, construct clubs' culture; develop and construct clubs' deriveditems, to provide a good, healthy condition for the development ofprofessional basketball clubs.