Research On The Commercial Value Assessment Of China's Professional Soccer Club

During China's sports performance industry develops gradually, as a basic unit of sports industry, professional sports club also has been developed rapidly. Soccer -reform as a breakthrough point since 1993, professional sports club in China started developing, and then, various projects have also set up a professional sports club or semi-professional sports club. At the same time in the world, the entire sports industry, particularly in the professional sports clubs become the new favorite of commercial capital chasing. The United States and some European companies who are well-known on value assessment give the list of the famous soccer club in Europe.This shows that professional soccer clubs Value assessment has become a important issues of common concern of government, enterprises and scholars all over the world. However, domestic sports industry itself start late, all aspects of research has lagged behind, less research results. Under such circumstances, how to get the professional sports clubs, especially professional soccer club'fair value of the assessment, to arrive at a market value based on the commercial investment has been very emergency. Done this kind of research well, for existed and potential investors to provide a fair, based on the value of market transactions can improve transparency of the domestic professional sports market, and mobilize all the positive aspects of a professional sports market goodwill circle, and then promote the professional soccer industry. This article is based on the above environment in which to study and explore, including the following:Chapter 1: Introduction, posed this research background, the problems to study, the purpose and meaning, outlining this research'content and framework.Chapter 2: An practical analysis of domestic and international soccer club, Analyzing and discussing the concept and operating characteristics of professional soccer club, reviewing the development of domestic and foreign professional soccer club and research results of the value assessment.Chapter 3: The literatural research on the value assessment of enterprises, from the conclusion of the chapter 2, described theory and method of an enterprise'value assessment of professional soccer club, as a basis for Chapter 4.Chapter 4: Analyzing and discussing the value assessment of domestic professional soccer club. Based on Chapter 3'study, determine the premise and assumptions of value assessment, the key drivers of value analysis and assessment methods chosen, respectively analyses various factors (tangible assets, intangible assets, the value of athletes and goodwill), which focused on the assessment of the value of athletes,and put forward a reasonable explanation.Chapter 5: Conclusions and outlook. According to Chapter 4'outcome, the paper lists the shortcoming in professional soccer club value assessment research and the follow-up prospect.