| With the development of economic globalization and the deepening of cross-cultural communication, connect between people of different languages and different cultural backgrounds is more frequent and depth. English has become an international language. More and more TNCS establish their joint venture companies or exclusively owned companies in China. How to successfully communicate in English has become an issue of urgency.Language users use different linguistic forms strategically to achieve different communicative intentions. Negotiators use pragmatic strategies to achieve their communicative intentions. While many scholars abroad have made a study of the strategies in business negotiation from a managerial view, which seems to be lacking in language data as evidence; Most of the Chinese scholars have paid more attention to the pragmatic strategies such as strategies of politeness, humor, and euphemism applied in international business negotiations from different perspectives. This thesis intends to make a tentative inductive study of strategies as its rationale, and to probe into the essence of pragmatic strategy and its application in international business negotiation. This thesis attempts to adopt a qualitative approach with careful case analysis. Pragmatic strategies in a business negotiation can be divided into two subcategories: verbal strategies, such as politeness, humor and euphemism can be applied successfully and effectively under negotiation situations while others such as deception, ultimatum, and threat can not be applied under the same situation.. Nonverbal strategies, such as body language, facial expressions, paralanguage and silence can be used as strategies to convey the communicative intentions of the negotiators and to enlarge the bargaining range. In order to maintain a long term cooperative business relationship with each other.This thesis studied initially motivation, functions and selections of using pragmatic strategies,.
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