The Research Of Wushu Fitness And Entertainment Market's Marketing Mix Strategy In Wuhan City

Under the advocacy of "National Fitness Program," national "11th Five-Year" plan, as well as national "speed up the development of the tertiary industry's decision", both of martial arts and Taekwondo's fitness and entertainment market are of a good time, Taekwondo fitness and entertainment are all around of the city streets, and Wushu fitness and entertainment market in the number of modern cities are very scarce, so people are embarrassed and distressed by the "China Youth Daily" which has an article entitled "Martial Arts was kicked off a fashionable city Taekwondo. In the face of Chinese martial arts's deserted situation in modern urban, some experts believe that China's Taekwondo in the popular phenomenon does not mean that the taekwondo is better than martial arts, the key issue is the Chinese martial arts itself, "such as taekwondo combative projects have had to meet the needs of the market, such as uniforms, the transformation of the system Dan, and martial arts have not made such changes . "【1】In face of the conditions tremendous contrast between Wushu and Taekwondo's fitness and entertainment markets in modern cities, this study uses literature, expert investigation, survey, site visits, logic analysis, mathematical statistics, comparative analysis method to compare Taekwondo's fitness and entertainment market with Wushu's fitness entertainment market in Wuhan,major in the seven aspects of the marketing mix strategy: Product,Price,Place,Promotion,People,Physical,Evidence,Process,and explore the mode of development of Wushu's fitness entertainment market in the market economy .This study startes with the theoretical level of the marketing mix strategy, in consider of Taekwondo and Wushu fitness entertainment market's actual conditions in Wuhan, to explore Wushu fitness entertainment market's model of development,which is good at profecting the traditional culture, promoting Wushu's fitness entertainment market industrialization process, and this also finds the lackness in Wuhan's Taekwondo fitness entertainment market in Wuhan.