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Reserch On Wushu Competition In New Times

Posted on:2009-10-02Degree:MasterType:Thesis
Country:ChinaCandidate:H H JiFull Text:PDF
GTID:2167360245960272Subject:Physical Education and Training
Abstract/Summary:PDF Full Text Request
Chinese Wushu,which is regarded as Oriental Olympic Games,has the most complementary system and the richest content amoung Chinese conditional sports culture. And Wushu match is just the most exciting and intense part of Wushu.The main conclusion of the research in this article: (1) Chinese Wushu match, which has experinced great reform and development over the past centery, has made its name abroad and had big scale home. (2) Essential Characteristic of Wushu match, which come from the characeristics of Wushu, matches and incidents, is that it is a kind ofcompetitive sports. Wushu match itself brings benefits in three areas, which are social benefits,competitive benefits and ecnomic benefits. Amoun these the social benefits are the most important, since it embodies the social function of Wushu Sports, which meets the increasing mental need of people and improve the construction of socialist spiritual civilization.(3)The elements of the market of Wushu Match: the producer of Wushu Match as a commodity who are the main subjects engaged in the marketing of Wushu Match; Wushu Matched with high quality that can meet the need of consumers who would like to consume in the matches; consumers'desire of consume in watching matches. At present the marketing of Wushu Match are operated mainly in two ways: commercial mateches and copetitive ones.(4) The Wushu compitions brand is built by vairous factors such as the image of the organizer of the match, the form and content of the match, the level of organization, social activities, venues and facilities, the qualities of teams, economic strength, publicity and planning,field services and economic and social benefits of the match. The building of Wushu competion brand is a systematic process. So it is demanded to consider the whole link that consist of the brand from the overall strategic perspective in a coordinated and comprehensive way. The positioning of Wushu competition brand is to analyze scientifically the quality, the idea and the field services of the match that is to be held, and to establish the market position acorrding to consumers'consume awareness. (5) Ther are many ways of marking communication. And according to different audience and different contact models, there three ways: mass media contact model, individual contact model and experience contact model The application of integrated marketing communications of Wushu competition brand includes the following: The integrated marketing communication is a cross-functional process.
Keywords/Search Tags:Wushu, race, competition, market, dissemination, in now times
PDF Full Text Request
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