The Survey And Analysis Of Autonomous Regions Skiing Campaign Consumer Market Situation In Urumqi

This paper mainly through the use of sports economics, sports marketing, statistical and other relevant theory with the characteristics of their own skiing, and in accordance with the Xinjiang region's skiing the status of the consumer market, found that the consumer market in Xinjiang skiing there are a number of issues.Ski Xinjiang has abundant natural resources and suitable climate, geographical conditions favorable. Ski field of social resources into increased annually, the quantity and quality is greatly improved, but severe redundant construction, vicious competition in the market, more serious waste of resources. The lack of high-level training and management personnel.Consumer groups for a ski to the main Han, a small number of ethnic minorities. That the skiing in the national consumer awareness campaign and consumer Han differences; skiing consumers gender composition of male and female imbalance in the proportion of female consumers relatively less. Mainly because male and female in the body, such as consumer awareness of the psychological and physiological differences; for skiing consumption of high school principal and a college education or higher based.Skiing consumers mainly teachers, business managers, mainly students, mainly high-income earners tend to have more leisure time or career. The relatively lower-income working class and less leisure time for government officials to skiing crowd less consumption in skiing, in the 20-40 age groups between the ages of the main consumer skiing, aged 50 at least age. The average monthly income of more than 1,500 yuan, the high-income consumer movement to become the main body of skiing. And the student as the main monthly income below 500 yuan in the skiing population has gradually increased the proportion of the trend.Skiing consumer approach to the participation of the main consumption, physical consumption Secondly, the viewing of information consumption and lower consumption. Ski consumers prefer snowboarding, skiing laps entertainment than happy to accept. The motorized snow skiing and double-plate consumers less. Xinjiang skiing consumption places mainly concentrated in the large and medium-sized ski field; ski consumption relatively long time, the general can reach more than half a day, many of the day in the frequency of consumption by 3 / Xueji mainly, followed by more than 7 / Xueji.Impact of skiing consumer market development macroeconomic factors is the political, economic, natural and cultural factors. Political factors which decided the consumer market skiing the direction of development of economic factors for the development of the consumer market skiing provide economic security, natural factors limit the size of ski main factor. Humane factors determine whether skiing consumer market healthy and orderly development.Microeconomic factors, constraints skiing consumption is the main factor the time factor, income levels, consumer motivation, the quality of service and price, and several major factors. Which is the time factor constraining consumer skiing the most important factor, followed by income level. And the income levels of consumers in the choice of whether consumers skiing consumption when deciding factor. Through the above investigations, protection of Xinjiang proposed ski development of the consumer market, the balance; Xinjiang skiing protect the consumer market diversity, levels; Xinjiang skiing protection of the public market, such as the promotion of universal Xinjiang skiing the development of the market . With a view to the consumer market in Xinjiang skiing play a certain references.