Research On Promoting Brand Value Strateges Of Daqiao Foreign Languages Training School

This article trains under the market situation through the current foreign language the competition, as well as the foreign language trains the market the characteristic to elaborate, in the bridge foreign language brand value management exists some questions, simultaneously propose the promotion bridge foreign language brand value solution.This article paper divides four parts:The first part is question statement. Introduced bridge foreign language development process, including enterprise's historical development, bridge foreign language present scale, teaching achievement and so on. Meanwhile makes the analysis to the bridge foreign language's brand management present situation. First, explained that anything is the brand. As well as bridge brand marking some introductions; Next, proposed that which the bridge foreign language's brand management question does have: The brand extends insufficiently, has not achieved the monopoly with the brand. Because the bridge foreign language only has the special superiority and the brand influence in the children English training aspect.The second part is according to the market marketing theory, from the macroscopic environment, the economic environment, the political law environment starts to the bridge foreign language marketing environment to carry on the analysis. First, is the national policy analysis, from "Education by private forces Rule" to "the People's Republic of China Managed by the people Education Promotion Law" as well as "Implementation Rule" explained that the social school receives social the support law protection. The present control system has given the Voluntary school loose development opportunities. And came the standard foreign language by the system to train the market; Next, is explained from the profession competition analysis angle that the foreign language training profession is in all training profession the market share biggest training domain. And take Changchun as the main breakthrough point explained that Changchun several well-known foreign language Training school occupies in the training profession the market share. Through to the profession competition's analysis, we may obtain, the bridge is freely in the similar foreign language training profession the scale biggest school, but to market percentage of also less than half, although competes intensely, simultaneously also gives the bridge the development to bring the huge opportunity. once more, is to the school market potential demand explained that the market potential demand takes to the bridge foreign language development opportunity; Finally, is carries on the analysis specifically to the bridge foreign language superior inferiority. The bridge foreign language has the superiority has the brand superiority, the enterprise culture superiority, the team superiority, the product segmentation superiority as well as the partner superiority. Then the bridge foreign language existence's inferiority has the brand to manage the existence question, the talented person to manage the existence question.The third part explained the atmospheric foreign language brand competition localization. First lives the source market to the bridge foreign language to carry on the analysis. Changchun foreign language will train the market to carry on the market segmentation. According to heard that a kind of segmentation, carries on the segmentation, according to the characteristic class to carry on the market according to the test class to subdivide, carries on the market segmentation according to the ordinary kind. After market segmentation, then presses the age characteristic to explain various ages section market subdivides characteristic. Meanwhile the training project's contrast which has to Changchun some well-known foreign language Training school showed that the young people foreign language trains the market share to be biggest. Subdivides through the market, determines the bridge foreign language target market the localization and the choice. Explains the bridge foreign language through the graph in each administrative division foreign language Training school market share, the school proportion as well as various areas other similar school distribution. Through the target market choice and the determination, propose the bridge foreign language target market characteristic localization: Teaching material localization, teaching idea characteristic localization, teaching management method characteristic localization. Finally proposes the bridge foreign language brand superiority characteristic establishment. First is brand characteristic Ban Xing creation; Next is the brand teaching service promotion; Is once more and the internationalization trail connection characteristic country level test; Finally is the characteristic teaching idea formation.Last part is makes the elaboration to the bridge foreign language brand value promotion. First, carried on the explanation to the brand assets reorganization, the brand assets reorganization has accelerated the bridge foreign language development process. Through operation condition not good subordinate school change for alliance school; The rich material reward promotes the school development; As well as the yearly school development targets was clear has promoted the bridge foreign language brand management dynamics; Next, proposes the brand value promotion strategy. 1) teaching system science. The high-quality goods long-term class science establishment, has met the different foundation student's need. 2) characteristic teaching method research and development and practice, first choice rhythm phonetic or musical notation teaching method. In has carried on the summary and in the research foundation to for many years phonetic or musical notation teaching experience, the bridge innovation promotes"the natural Pinyin + rhythm phonetic or musical notation"this to have the characteristic extremely the phonetic or musical notation educational model, has solved the elementary and middle school students phonetic or musical notation and the word knowledge records the difficult question, enhanced the study interest. Once more, the enterprise culture is the brand value core, this discussed elaborated the brand culture establishment. Elaborated the brand culture constitution. Simultaneously proposed that the quality is the brand foundation; Take the consumer as the central modern market marketing idea, the request enterprise regards as the consumer the enterprise all marketing activity the starting point and the home to return. Take consumer's demand as the guidance, take customer satisfaction as the goal, effective conformity enterprise's each item of resources are solid, realize the enterprise strategy; The culture is the brand soul. The enterprise culture is an enterprise development soul. The bridge enterprise culture may use 4 characters to summarize highly: The good faith, highly effective, dauntless, has the love. Finally supports to the brand conformity dissemination as well as the brand management organization carries on the elaboration. And the brand conformity dissemination to the advertisements propaganda, the advertisement creativity, the media combination, the school song propaganda, the website propaganda, the public welfare activity carries on explains with examples. The brand organization supports mentioned that the star-level management, the user-friendly management, the science result evaluation system, the study reward mechanism comes for the brand management to make the service.