Research On Star Effect Of Nationwide Volleyball League

In 1996,Chinese volleyball athletics is a milestone in the development of Chinese volleyball,after the project of basketball and football,Chinese volleyball also made from professional,marketization and industrialization.Turning into the league's 13 season,Teams has not only doubled,and brand awareness has got a promotion,which gained double harvest in economic and social benefit,so the league has been recognized and accepted by the social public.Chinese volleyball athletics level has developed and improved through the league in the past 13 years.As the management center director Xuli says:League has become national reserve talent cultivation,the stars cultivated by the league promote the growth and development of the league.Professional sports is one of the most important characters depend on the market for survival,development,development opportunities and development capitals.Only to obtain the rich market returns,this can obtain the power for the development of the industry.Chinese volleyball league can give full play to star have "star effect",and constantly develop products market in the process of marketization,in order to promote the comprehensive and rapid league forward development.The article studies current,value,the influence factors of nationwide volleyball league "star effect" through the literature data method,questionnaire survey and mathematical statistics,logic analysis etc.Results showed:through the development of 13 seasons,the development scale and brand influence in the league constantly expand. Which also discover,train and make a batch of thought,technical level,deeply popular star players,which laid solid foundation for the league "star effect" in the development and utilization?From the nationwide volleyball league "star effect" current,it isn't significant in men's volleyball league "star effect",the status "star effect" has the difference between the club,etc.Nationwide volleyball league "star effect " value is mainly manifested in the ascending league brand awareness,enhancing club business vigor,driving orientated, attracting businessman,causing media attention,incentive backup talents,promoting the public volleyball sports,etc. There are many factors influencing nationwide volleyball league "star effect",this study analyzed various factors through the method of factor analysis,and extracted the main factors such as human factor,conditions factor,strategy factor,funds factor, concept factor,level factor,etc.It can clarify the relationship and the size of the effect between the factors through the analysis and inductive of the main factors,providing the beneficial reference for adopting corresponding measures.Suggestion:the league organizing committee and club pays more attention to training,"packaging" and "building" star,fully realizes the important role of the stars in the league investment,ticket sales,media solicit,business development and brand marketing,etc.Increases the funds training star,packages and hypes the stars by various effective means,expands the popularity and influence of the stars,promotes the professional,marketization,industrialization development process of the league by "star effect".