Study On Investigation And Measure About The Social Need Of The Performance Major (Sports Performance Oriented)

The performance major (sports performance oriented) belongs to the art discipline class of the arts discipline classes, The special projects of the performance major are eurhythmics, aerobics, sports dancing and dancing, spiral, modeling, martial arts, dragon and lion dance. In our country, the performance major(sports performance oriented) has been set up in sports academy, normal universties, and comprehensive universities. And it has been set up in more and more universities and colleges. So to help those accomplished persons of sports demonstrations to meet the development of the social needs and adjust themselves in it, it is suggested that a investigation into the present needs of the society should be made, and thereafter, countermeaures could be taken on the basis of the findings of in which places the problems lie and a scientific location of the performance major(sports performance oriented). Only when the cultivation and the development of the social needs are of the same direction, the universities and collges could better their development.This theoritical basis of this thesis are marketing and management studies. As for the object universities of study, they are some sports academies, normal universities and compreshensive universities. The suggestion for the development of this major comes out of a careful investigation and study on the social needs of the performace major(sports performance oriented).The conclusions reached are: the development of performace major(sports performance oriented) is still in the initial stage in the face of the urgent social needs. However, there is a certain gap between the graduates of this major and the social needs of the specialists in this field, the low quality of the trained graduates being the major problem. Most of the graduates had to start their jobs in schools or gymnasiums, and some other places. At present, the enployment market is inmature, s, the college education should stand closely by the classificaton of the market, thus to provide the graduates who can meet the social needs. The goal of the training program of the performace major(sports performance oriented) should be set to produce the applied talents who specialize in a certain field, with sports and artistic culture and a good acquisiton of communication skills and practical abilities. The marketing strategies of the training of the performance majors(sports performance oriented)are: set the social needs as our guidance, to produce the applied talents with pecial skills; enhance the general education, put a stress on the flexible course and cultivate the practical abilites of the students.