Wuhan City Management Fitness Club Development Present Situation And Countermeasure Research

Health club as a new form of sports, to high-quality, unique health services is increasingly being recognized by people,With the participation of the population gradually increased fitness, fitness club, a gradual increase in the size and number, has also exposed some of the issues out, especially in management, has been unable to adapt to rapidly changing market economy under the conditions of the development of commercial health club. Therefore, I am a health club operators in Wuhan to study the status quo to promote the sports industry in Wuhan City, the rapid development of science and fitness to meet the masses, the demand for healthy living, and further improve the fitness market. In this paper, the literature and mathematical statistics, questionnaire survey, interviews and so on, through field investigation of a health club Wuhan conducted a study of the status quo; in the analysis of a large number of documents on the basis of the health club has revealed the characteristics of products and services the operating characteristics of a health club; an analysis of the impact of Wuhan City, the operation of a health club, made recommendations accordingly. The main conclusions are as follows:1. Wuhan City health club are mainly distributed in the number of Wuchang and Hankou business district, the small number of high-end health club, fitness club is still the middle of Wuhan mainstream fitness market. Low-end health club in order to provide a small number of key business health projects, in addition to high-end health club-based projects to provide fitness, but also provide health services, diversification, and features. Commonly used by the health club membership card system, and based on the different characteristics of consumers to choose different forms of price discounts. Member of the Club, most of them are reasonably priced, can accept them.2. Wuhan City fitness club business fitness coaches from the four main components: Institute of Physical Education or sports graduate, retired professional athletes, dancers and fitness enthusiasts, younger, technology constitutes a more reasonable level, and diverse teaching methods, remuneration is generally not high, the main them.3. Wuhan City Youth Fitness consumers are more educated and higher-income, diverse motives, select the item with the fitness characteristics of gender and age, the time was the seasonal characteristics of fitness and health of consumers by geographical location, facilities, atmosphere a greater impact and other factors.4. Wuhan city health club business problems include: the management system, lack of supervision and regulations, low levels of chain operations, market position are not allowed to project a single, a lack of awareness of innovation, lack of club publicity, a lack of management talent, fitness the guidance of the scientific content of low consumer awareness and strong.