Research On The Market Management Of Beijing Residents Fitness Service

National Health Service in China is an emerging industry, which also is an important organic component of the sports industry. It is the sports and cultural services for the masses to satisfy people's growing sports fitness, body building, entertainment, leisure needs, etc and consumption. Its characteristic is offering all kinds of sports service, which corresponds with the production and management of physical manufacture, for the general members of the community. Its basic contents include sports,fitness, body building, leisure entertainment, sports technology, skills, sports knowledge's training and sports consulting services etc, which belong to the third industry. It has close relation with sports equipment manufacturing, sports apparel, equipment manufacturing, sports leisure and tourism industries etc. It has the features of operating, publicity, permanent and so on.The 2008 Olympic Games provides a golden opportunity for the whole Chinese development. Thanks to the Beijing Olympic Games, China's sports receives a tremendous promotion. Meanwhile, Olympic Games fully stimulate the development of related industries, and effectively promote the overall development of the economy and society. After the Olympics, the Chinese sports will continue to develop in the future, based on the successful Olympic Games. Olympic effect is a long-term impact, which will not end immediately after the Olympics. The 2008 Olympic Games greatly promote the Beijing's gymnastic. More and more urban residents begin to come to the gymnasium,therefore, drive the rapid development of health market. It is under the influence of the Olympic Games that many citizens begin to change their sports concept, and their sports consumer awareness has been strengthened., which helpful to the development of Chinese sports industry. Nowadays the consumption expenditure of our country's residents is increasing. I believe, with the helpful of Beijing Olympic Game, the domestic consumption will enter a stage of rapid development. And the health service as one of the main industries, will attract more and more citizens'attention. In the face of the opportunity of the rapid development, how to manage the service industry in Beijing scientifically and reasonably is one of the problems, urgently needed to be solved in recent tears.