The Reseach On Female University Students' Body Consumption

Consumption as part of daily life, not only the economics of affordable consumer preferences, the pursuit of individual utility maximization process, and the field of sociology on the consumer, "meaning" construction, interesting distinction between cultural categories and the process of reproduction of social relations. Consumer content consumption is one of the body, behind the implied deep cultural and social meaning, this study will be to the body content of consumption as to female college students as research groups, sociology and the body attempts to consumption Perspective of sociology implicit consumption in the body behind the deep cultural and social connotations, and quantitative research and qualitative research-based, quantitative research-based empirical investigation carried out. Female college students to show people the specific circumstances of physical consumer behavior and consumer characteristics, consumer behavior reveals the physical factors to explain consumer acceptance of the body, symbols and capital theory, combining theory and empirical find the problems in health spending , and propose countermeasures.In the consumer society, economy and society to promote the continuous development of the rich degree of the commodity, the level of consumption significantly increased, female students and consumer content consumption patterns have changed. Consumer content, the body rising consumption level, and has developmental characteristics, many female students of physical consumption expenditure spending more than the most basic food needs even more hungry rather have glossy; Consumption, the consumer society, online shopping, telephone shopping, credit cards have been popular in common in female college students. Female college students not economically independent, psychologically not yet been fully weaned, at school, family and community at the junction, is a special consumer groups, but consumption has always been the dominant female, and female college students is the most potential for future consumer groups, so the research on this group of health spending quite significant. First of all, can be found in female college students spending issues, and recommend countermeasures to help the consumer has not yet formed their view of the female students a correct scientific view of consumption, which in itself is significant female college students; Second Reading from the perspective of consumer culture implied in the body consumption cultural connotations, the body was found the body beautiful culture control the content and manner of consumption, this body is the body aesthetic and cultural beauty, this interpretation has a strong theoretical practical significance.Significant consumption of the body, in order to achieve research objective, this paper combines quantitative and qualitative research to quantitative research-based methods. Quantitative research design, mainly through questionnaires, surveys, analysis of implementation, first-hand information, with detailed description and analysis of data objective physical consumption of this social phenomenon. Qualitative research interviews through the case law and literature, to achieve, case study interview was not recorded after the whole process, but the contents of which shattered on the characteristics of a selective account of situations in order to get enough support or refute the contents of neutral point of view. Law is a lot of literature by reading books, journals, dissertations, online news reports and information regarding access to health spending. Two methods, the combination of quantitative and qualitative research, to avoid a single research method deficiencies and shortcomings brought to enhance the credibility and scientific arguments. With previous studies, the physical consumption, this study discards the traditional aesthetics and economics paradigm research perspective, but from a sociological point of view, through the consumption of Sociology and Sociological Research on the body hidden behind the body of social spending and cultural connotations.Research shows that female students of physical consumption is second only to the first major food consumption expenditure, for the physical consumption of clothing apparel, cosmetics, beauty nail salons, nutritional health products, slimming shaping consumption, differences in internal structure female college students focused on the physical consumption of apparel and cosmetics consumption, beauty and slimming salon nail molding Secondly, although the consumption on nutrition and health care products, but a lower consumption level, consumption, very few. Consumption level of the body of female students in grades, urban and rural areas, there are significant differences in income, Social Science and Science and Engineering of the body text of a similar level of consumption, no significant difference.Female college students through a specific physical description of consumer behavior analysis reveals that female college students spending three characteristics: First, consumption is not a comprehensive physical, neglect of health food consumption; Second, rational consumption of physical consumption and consumption of emotional coexist, the main reason the consumer; Third, consumer spending levels and body with the development of consumption patterns, tends to a higher level of physical consumption and network trendy and convenient consumption. Consumption in the consumption process of the body not only embodies the subjectivity and shows that the non-subjectivity, Subjectivity embodied in physical capital as the identity and consumption, without subjectivity is reflected in the body as a symbol of consumption. With or without subjectivity, the body of female college students are subject to self-consumption as identity, family economic level, peer groups, advertising and consumerism idol effects and other factors, and the emergence of white-collar view of the consumer spending outlook tendency.The study also showed that female consumers in the long-standing stereotype of the irrational, the female students of physical consumption is also considered irrational, but it is not the case, the existence of female students phenomenon of irrational consumption of the body, but still the main reason consumers Therefore, the body can only think that the relative consumption of non-rational. This relative non-rational if the drift phenomenon of physical consumption, consumption of the entire campus environment is not conducive to the building. Therefore, this article from the physical beauty of the culture "aesthetic" proceeded by different social backgrounds and cultural, women's culture, campus culture on female college students view the impact of consumption analysis, reveals the modern female students of physical consumption, social and cultural connotations, is the physical beauty control of the physical consumption of cultural contents and forms, showing convergence and diversity of features, construction and fit female college students as the "aesthetic" view of consumption is of great significance.