The Study On Crisis Management Of China's Star Athelets

With the developing of China's economic and sports, star athletes play an important role in China's socio-economic activities. They not only created a superior athletic performance but also a wealth of social and economic value. However, during their living and training a variety of emergence issues are inevitable. Among these, public relations crisis is more serious. The main conclusions of this study are:1.Why China's star athletes produce a public relations crisis and the significance of the study.As the single Chinese athlete training objective, the Comprehensive quality of our athletes is generally low. However, the expectance of the public is very high. In addition, because a high degree of social concern, as well as the rapid development of information technology, public relations crisis have become more and more inevitable. If the crisis occur, Athlete's career, economic output as well as the adverse social impact would have been great damage. They do not only affect the individual's future themselves, but also are tremendous waste of social costs. So it is very important and urgent to study the crisis public relations of star athletes.2.Reasons of the crisis public relations of China's star athletes.The root causes and hidden dangers Exist in China's sports system is the irrational part of the crisis. Among these the most important problems exist in athletes training system and management system. The single Athletes training objective and unclear "responsibilities, rights and benefits" are the root.Star athletes'bad behavior is the direct cause of the crisis. Due to the high degree of attention and media exposure, it is easy to captured and quickly propagated. So the crisis happens easily. The improper report of the media is also important reasons. In order to increase attention and some kind of commercial purposes, some of the media would report exaggeratedly or even untruly.3.The main responsibility for the subjects of the crisis.Sports Management:make the related low quickly and establish an effective crisis communications processing system.Star athletes themselves:First, sincere, honest, and build confidence with the public and the media. Second, during the crisis, calm down, be prudent and reply appropriately. Third, estimate the public's psychological expectations. Fourth, apology at appropriate time and commitments. Fifth, after the crisis, do not forget; take part in the social welfare services.Media:Apply a healthy media environment and report correctly after the crisis happens.4.Different types of public relations crisis and the response measuresAccording to the reason and the features of the crisis, classify the crisis. And according to the classification make the different PR strategies. Mainly in two aspects of prevention and response, adopt a different attitude and means.