The Service Quality Research Of CBA Venue

At present in China, as people's living standards improved, physical and spiritual life to be constantly enriched and enriched. But at the same time pressure and work pressure increasing, people pay more attention to leisure and relaxation the sports consumption at the same time, it also sports services made new demands. CBA track only by providing on-site services can satisfy the audience's demand is an urgent need for the audience, and then it can effectively raise the audience and the fans of this sport and recognition of support. CBA venue for analysis and discussion of services can be discovered in the management of China's CBA track the problems and inadequacies of the contribute to the healthy development of China's CBA league and improve the profitability league level, but also conducive to promoting China's development and progress of basketball. In this paper, the literature and data, questionnaire survey method, mathematical statistics, interviews, field observation and comparative study of France, and other research methods, reached the following conclusions:1 CBA stadium audience characteristics shown in both low-income and middle-aged male-dominated, education is different from the overall experience is not the same quality of service features. According to CBA in order to track high above the audience-based features, venue services can be targeted according to the characteristics of the first to meet the needs of this type of audience.2 According to the overall quality of service compared CBA stadium and other large events the audience the quality of service and found that CBA track visible in the quality of service of other large-scale events with the biggest gap between the qualities of service.3 The CBA track perceptions of the quality of service five-latitude values of 5.5 for the tangible,5.7 for the reliability,5.8 for the responsiveness,5.9 for the security, and 5.6 for the transference. It shows that the biggest gap between the physical natures of the response of the minimum gap, and reflects the attitude of the audience on the arena of work satisfaction and the highest seat comfort of the lowest satisfaction.4 In the audience groups, different gender, age, occupation, income, quality of service evaluation of the audience were no significant differences. Evaluations of different educational levels of populations were significant differences in the results.5 For the survey results, this paper presents recommendations to improve the quality of services are:to enhance the quality of services need to CBA venue five-pronged approach; a clear attribution of the right of CBA venue to enhance track quality of service management; the audience as a sports leisure consumption persons; CBA league uniform service standards, improve track quality of service; train female audience a balanced sex ratio fans; stadium security needs of government support.