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Changzhutan College Football Related Products Consumption Characteristics Of Class

Posted on:2011-12-20Degree:MasterType:Thesis
Country:ChinaCandidate:Z W LiFull Text:PDF
GTID:2167360305463429Subject:Physical Education and Training
Abstract/Summary:PDF Full Text Request
Soccer is the world's largest number of fans and participate in campaigns to the largest attraction for people is also the largest single sport event, more than 1 billion worldwide enthusiasts. It's unique charm has won a number of students of all ages. Of modern football's role and influence have become deeply embedded, but also increasingly become the mainstream of sports colleges and universities formed the College Football has its own characteristics, culture, and its development has drawn increasing attention in schools and the community. As university students led by one of the mainstream sports of football products consumption is the consumption of intercollegiate athletics an important part.Studies have shown that:Changzhutan class of university students participating in football-related products are mainly motivated consumer awareness of football interest in sports and fitness requirements.Consumption structure, the university students is still a kind of football clothing and other consumer oriented products.The level of consumption level is still low.Students participating in football classes for Changzhutan consumption of the main factors related products or health needs and entertainment needs.College students participating in football Changzhutan influence product consumption is a major factor in student learning pressure and economic pressure.Football product consumption has a clear gender differences in features, but also with the consumption of pluralism, the diversity of demand, consumption habits and product consumption to follow the expansion of sexual and other features.This paper aims to understand the economic circle of college football Changzhutan class status of consumption of related products for the development and improvement of China's football industry, to promote the development of national fitness campaign to develop China's college football market to provide some theoretical basis. Students also look forward to guide the rational consumption of football.
Keywords/Search Tags:university student, Football Class Related Products, Consumption, Features
PDF Full Text Request
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