Research And Analysis Of Personal Slogans

Having synthesized the relevant data of corpus and the communication subjects, in the meanwhile, taking personal slogans as a piece of connection, the paper conducts a scientific investigation and analysis on the card stickers in Zoo store as samples, on the basis of field investigation by way of sample survey and questionnaires in the aim of youth self-proclaimed of the periods of change (1980s and nowadays in China).According to the study method combined with abstract and figuration, theory analysis and field investigation, the staggered conclusions come as below:——The expression of personal slogans has its own validity. It exists on the background of alienation from public space to personal space.——The card sticker is one of the manifestation forms of personal slogans, which have many expressions both in nowadays and 1980s in China.——The reasons why people have produced (designed) and consumed card stickers reflect on the culture trait of youth self-proclaimed dominantly and recessively. The dominate traits include the corpus sources and card designs, such as strengthening self-proclaimed by using catchwords and text graphic, while the recessive ones mean the youth reconstruct subject existence by the way of anti-authority, anti-center and counter-tradition.——The youth in changing periods have similar strong desire to construct self-proclaimed, which depend on the dual changing of society and life periods.However, conclusions above are just part of the story. The study purposes of this paper contain two parts, one is providing a vision of youth self-proclaimed in changing periods, and the other is constructing and reserving a corpus of nowadays personal slogans, which is profitable for both the youth subculture and the linguistics studies.What should go further is that the materials of card stickers should be gathered from a broader area if all the conditions are more mature.