The Special--Main Battlefield In The Competition Of Chinese Newspaper Layout

After a period of keen competition for marketplace, the competition in the Chinese press industry appears to calm down, however, it is just the interval between the battles. With no doubt, anew round of competition is to come after the fallow. While concerning the newspaper page layout, where will be the place of the main battlefield?At all the times, in our country the competition amidst newspaper pages has boon regarded as the competition of the page of hard news. Actually, this is a misunderstanding. With the rapid development of modern press industry, most of the famous newspapers, both home and abroad, have increase the amount, of special report pages, so that the proportion of special pages have exceeded that of hard news page. The impact of the specials grows greater than that of the usual hard news pages, as a result, nowadays the significant news stories mostly lay out on the specials. With the China' s entry into WTO, under the interactive influence from international trend and domestic development the core competitive activities will focus on the special reports. So, it is the special page turn to be the main battlefield of the Chinese newspapers competition on the page layout.Beside trying to clarify the core status of the special report in the competition, this thesis has discussed the key points of how to manage the newspaper on the base of practice, and attempted to propose some suggestions for the future competition.