The Breakthrough Of TV Live Coverage On News Events In China

In TV media, live coverage is a communicating method. With characteristics of promptness, simultaneity andon-the-spot touching, live coverage has become one of the most advantageous methods for TV media to compete with other mass media. On march 20th, 2003, live coverage was introduced by China central television (CCTV) in its coverage on the major news events: War on Iraq, reached a new high of its kind in CCTV with regard tothe duration, the scale and the effects. Furthermore, the coverage on the War on Iraq is the first time for CCTV to cover breaking news events live, which is a symbol event, a breakthrough in TV development history in China, and will have a deep impact on the TV media.Live coverage on breaking news events has been a routine method in major world medias like CNN and BBC, which however is a brand-new thing in China. The author believes, to enhance the TV media's competition in china, it is vital to strengthen the ability of live coverage and make it a routine thing in TV news programs.Although there are lots of problems in the live coverage on the War on Iraq, it made a leap in both form and content. In the text, the author intends to address the issue of how to regard the live coverage reporting in TV news program. By way of exploring its development history, and taking every major live coverage examples, the War on Iraq in particular, as researching objects to compare and analyze, the author will draw experiences and lessons and try to explore the development path of live coverage reporting.