The Brand's Construction Of The New Economic Newspaper In Our Country

Economy is one kind of social being status that has everything to do with mankind. As for "economic people", their lives are closely linked with economic activities today Economic news and professional economic media come to become the best active and powerful force in the marketBut at present, in contrast with the wonderful practice of social economic development. Practice of the economic reports of our country is still at the primary stage.As we know, the economic news is difficult to write, but it is more difficult to study .In the traditional studying field of our country's media, usually it keeps on in the way from practical exploration to the theory following up to policy issuing and execution. This way make the research about the economic news become more outmoded and plain, and it is disconnected with and lag behind practice relatively. What's more, it lacks constructive and predictable guide to practice.As to the whole economic newspaper of our country at present, even though there have some newspapers of relatively high qualities and specialties. However because real brand and key competitiveness have not been established. They can't compare with developed brands of ripe economic medias yet overseas. So they are hard to be absolute predominant andpossess the unsubstitutabilities in the reader market. And now in our country a newspaper is seldom regarded as a kind of product brand to run and cultivate. Or brand consciousness is not very clear. However layout and column of newspapers are regarded brand to run and cultivate in the same way, the latter is a little less. As to the media economy in the future, in principle it is the economy of having influence power instead of attention economy. To the economic media, the influence power of the brand is its key competitiveness.The media is a living organism and has its own characteristic and law. The same with the economic newspaper media. Therefore this thesis attempts to point at the study deficiencies of our current situations to the economic news. And under the great backgrounds of economic globalization and WTO and knowledge economy and cyber economy, and connect up the reality that the market economy and news renovation of our country, in terms of management of media product of newspaper, from the new view of inherent structure factors of brand. It comes to state the characteristics, advantages, management styles, competitive and co-operative methods and development trends of the developing economic newspapers. I want to propose some corresponding countermeasures and suggestions by the way of carefully analyzing economic characteristics of newspaper, brand characteristic and their laws, and structure a preliminary theory frame .meantime, from that we can find some operational ways and rules of development of the economic media . At the same time I want to call on operators to put stress on media brand and management administrations. And in the new situations how to adapt to the development trends andcompetitive situations, and how to adjust their own strategies for the better connection of theory with practice, I wish it can offer some proposes and enlightenments.This thesis is divided into five parts altogether First part introduces economic news definition, classification and renovation of the rising economic news. Second part tells the international and domestic backgrounds that our economic news produced. From the influence including the transitions from planned economic system to the market economic system, globalization process of the economy, new economy, Internet and knowledge economy .I state the thoughts, the visions, the moods of thinking, and the transitions of our economic reports And summarize the market consciousness, global visions, the thoughts of rules that a journalist must have. Under the rapid development of communication technologies being characterized of Internet and under the international competitions that we confront after joining WTO. The...