Control Of Trans-cultural Communication Under Global Background Is Impossible And Unable

While paying close attention to economic globalization mainly, moreand more scholars begin to pay close attention to the globalization questionof the non- economic field. Different country and culture with differentsituation have made different response. A lot of countries, especiallydeveloping countries spread more sensitive to external information. Becausethe culture itself is an abstract concept, its existence is relied oncommunication, therefore authoritative group keep watch to spread,especially cross-culturally spread. So the research to the culture assimilationis still one of interest focuses of cross-cultural spreads so far. The partially domestic radical scholars think that cultural globalizationis a kind of cultural hegemony in fact and may present cultural colonialism.The view seems to have quite a lot of facts: Several big news agencies ofthe western developed countries have grasped the flow of the world newsand reports of developing country are always negative and passive. But ifwe relax evaluation criterion, choice of western news media is given nocause for much criticism. First of all, importance principle of news valueheavily determine developed countries must occupy the main positionbecause of their influence power to world development; Secondly, it is theirrefutable fact that negative incident happens in developing countryfrequently. In term of information environment, only closed informationenvironment will cause the consequence hoodwinked but nowadays worldculture is followed supply and demand principle that makes the concept ofculture colonize not clear. Another kind popular view seems more gentlethat think we can choose defence and expanse method. This kind of viewreflects a kind of national psychology since latter stage of Qing Dynasty.We should see clearly the essential of cultural exchanges at first, at the 33same time the failure of china, the success of Japan and cultural systemtheory tell us when the cross-cultural communication omits exchange ofvalue, its exists is given a great discount too. Cultural unfavorable balance of our country at present is reasonable.First of all, the big culture resource country does not mean it is a culturalpowerful country. The cultural industry of our country began to fast developsince the 1990s. But compared with developed country, cultural industrydoesn't belong to industry fully developing. The development of thecultural industry is inevitable when the economy develops into certain stage.Except for the economy that develops into the certain stage, thedevelopment of the cultural industry needs other social conditions. Ourcultural problems at present restrain the development of the culturalindustry and also have created the space of cultural adverse balance. It isour country overall economic level and cultural industry developmentdegree that determine our cultural exchanges mode. Cultural changes depend on not only mass media but also interpersonalcommunication and the circulation of commodities. In new immigrantupsurge the mix of different ethnic crowd with different culture backgroundmust cause cultural changes. Modern international trade is not only logistics,but information flow, culture flow even more. Besides regarding individualbrand goods as carriers of cultural exchanges, commodity economy itselfbrings modest, equal, creation and competition spirit. The attempt of controlwith strict national ideology on cross- cultural always seems too pale underthe environment of globalization economy and media industrialization. The puzzled essence that we get involved in such obvious outsideculture is the problem of how to face nationalism. Nationalism seems deep-rooted in China, but China's traditional ideal is " doctrine all over the world" but not " nationalism ". Quite a lot of historical facts tell us in the courseof modernization of China, the progressive course and nationalism are...