The Innovation Of Topic Choosing, Marketing And Management

After entering the new century, as an important component of Chinese culture industry, the publishing industry has accelerated its process of industrialization and marketization. As the pioneer of this process, bestsellers appear to be blossoming. Because the changing requirements of the readers, the changing characters of the books and the requirements of the development in culture industry, Chinese publishing industry has been entering a bestsellers age.Bestsellers are books that can realize large sales completely by market issuing in a short time. Bestsellers are an indication of a publishing house's chief competitive ability and a symbol of the development of the publishing industry.The innovation of topic project is the vital for best sellers. The innovation of the marketing is a necessary tache for best sellers. The innovation of the management will provide a solid backup for best sellers. With the using of high-tech, the update of the concept of the editors and publishers, a new organizing pattern will run through the whole operating process of best sellers. The 16th Party Congress has provided the theoretic basis for the further systematic innovation of Chinese publishing industry. In the new century, best sellers in Chinese book market are bound to be more prosperous. Chinese publishing industry is sure to be more flourishing.